Nine years ago today, on a freezing cold February day (like today), GVSHP and hundreds of neighbors protested the Hotel Gansevoort billboards that had just been erected at the corner of Hudson and Gansevoort Street. GVSHP Exec. Dir. Andrew Berman’s statements then stand true today, “The Hotel Gansevoort profits in every way it can from this neighborhood – from its name to the views it enjoys over our low-rise buildings, which remain thanks to the landmark protections we fought for. Their eight-story high billboards… turn [these neighborhoods] into backdrops for their crass self-promotion and profit.”
Unfortunately, the Hotel Gansevoort billboards are on a block not included as part of Gansevoort Market Historic District, and thus did not need landmarks approval. GVSHP argued that the billboards were illegal based upon zoning rules, but the City refused to enforce what we saw as a pretty plain and clear interpretation of the zoning law.
Sadly but unsurprisingly, the Hotel has failed to even maintained the appearance of the billboards, as they promised to do at the time, as they continue to rake in millions of dollars per year at the expense of their neighbors.
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